The International Egg Commission (IEC)
provide the forum for the world's leading egg industry organisations to meet, talk
and conduct business. They have teamed up with Lighthouse to offer an exciting new
website solution to help capitalise on the power of the internet to market products
and services.
Fundamentals is a highly sophisticated and functional, yet simple to use website
package, providing a basic starting point in website development as well as giving
the flexibility essential for future growth.
Fundamentals offers a creative and intelligent solution in the form of high-quality
bespoke design, a fully automated registration and login system and unlimited database-driven
pages. It also features an option for proactive calls to action and a news manager
featuring RSS Feeds.
Fundamentals provides simple administration with a fully featured content management
system - users will be able to spread the workload with unlimited administration
levels, configure their specific site with unlimited sections, subsections and automatically
updating menus. And although the administration is remarkably simple to use, Fundamentals
comes with full technical guidance during the startup phase and free ongoing support
via email.
However, the advantages for IEC
and its members don't stop there. IEC
will be able to provide value-added services and thus enjoy better member retention
as well as generating more revenue by gaining commission for each sale and licence.
IEC members themselves will
benefit from having a better website, complete with total and comprehensive support,
for less money.
Providing a value-added service is important, and as a trusted service provider,
Lighthouse are also keen to expand and offer this service to other organisations
who have members or a distribution network.
"We've always been an innovative company and are very excited about this package,"
says Mike Scott, MD of Lighthouse.
"We've worked with IEC to
develop their own website and other promotions. They were very impressed with our
solutions, so when we suggested teaming up to produce this new venture, they jumped
at the chance. We think this will boost the way many of the
IEC's members communicate, some of whom would not have previously
been able to use the internet in this way."